About Shelby

Shelby is what she wanted to be when she grew up. A journalist.

Shelby oversees SUCCESS.com's online content development, blog, video and social media, and develops platform-specific strategies for delivering SUCCESS's entrepreneurial and personal development content. She painfully survived three SUCCESS.com website overhauls and still has the scars to show. 

As a blogger, Shelby designed and built her website FatHeadDog.com from the ground up, writing all the content and securing affiliate advertisers for the site. The deals and savings site has been featured on Blog Talk Radio with Maria Bailey, BlogHer.com and the book Power Moms. She has also appeared on a local NBC affiliate as a money-saving expert.

Before her career in online news and social media, Shelby worked her way up from cub reporter to managing editor of a Dallas-market newspaper.

"If I were 22 again, I would have been better at my first real job—a community newspaper copy editor. Sure, I knew AP Style well enough, but I remember adding superfluous commas and editing mistakes into the copy. I was the last set of eyes before the paper went to bed, and I was drunk on power and punctuation." READ MORE on LinkedIn Pulse

At 25, she was tapped to launch a new suburban feature weekly, the Plano Insider. In her reporting career, she’s covered topics ranging from crime, courts and transportation, to fashion, trends and lifestyle, and won national and regional awards for her excellence in reporting.

Shelby joined SUCCESS magazine in 2009, shortly after its relaunch by Dallas-based VideoPlus (now SUCCESS Partners) as the site's web editor. She and her team have achieved important milestones in site traffic and social media fan bases, having topped 2.5 million unique monthly visits on SUCCESS.com and reaching 3 million likes on SUCCESS magazine's Facebook Page.

In 2016, she and the SUCCESS team launched its first podcast, SUCCESS Insider. It was recognized as a New & Noteworthy in less than 24 hours of launch and reached 1 million downloads in 9 months.


shelbyskrhak6Writer/Editor Shelby Skrhak is Director of Digital Content and Social Media for SUCCESS.com. She is co-host of SUCCESS Insider podcast and appears regularly on SUCCESS Talks podcast. Shelby writes about personal and professional development, with special interest in productivity, life hacks, leadership, personal branding and blogging. She has written sports, musician and celebrity profiles for Dallas-based SUCCESS magazine. 

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