‘Attention is the new oil’

Jason Silva has been described as a modern day Timothy Leary, without all the drugs. The National Geographic filmmaker and host of the channel’s series Brain Games (premiering April 22) philosophizes on radical openness, exponential thinking and techno optimism in short videos he calls “Shots of Philosophical Espresso.” Yes, he really calls them that. And yes, they’re that caffeinated.

“Attention is the new oil,” Silva, 31, told an Austin South by Southwest Interactive audience in March. “It’s a limited resource, and it’s being devoured faster than ever before.”

The Venezuelan-born philosopher unveiled a new video to the Austin tech crowd, replete with fast-moving, cinematic imagery set to his own words on singularity, self-awareness and the power of human potential. (Watch his newest video, The Mirroring Mind, on SUCCESS Videos.)

Silva says his videos are only one and a half minutes because that’s as long as he can go without catching his breath.

His concepts are vastly cerebral, but something relatable he does say is that the future is getting better. Sharing this school of thought with SUCCESS cover personality Peter Diamandis, Silva says our future is going to be better than we think.

SUCCESS caught up with Silva after SXSW to discuss:

Q: In the words of someone you’re often compared to, Timothy Leary, how do you “turn on and tune in”?

Silva: I have my own rituals and techniques for getting myself in the zone. Context plays a key role. Erik Davis has a fabulous article about “experience design and the design of experience” which I think is key: to create the spaces and contexts that inform subjectivity itself. That’s how I create the zone for myself. That’s how I enter flow. CONTINUE READING on SUCCESS.com. 

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