Last year nearly all of the toys we saw deals on hit their price lows during the two weeks leading up to Christmas. We saw Air Swimmers drop 50% in price, Lalaloopsy Silly Hair dolls drop 63%, and Let’s Rock Elmo fall 57% in price. Those are some significant savings that shoppers would only have gotten by skipping the Black Friday deals and waiting 10+ days for December.
Wait for It … Wait for It …
Seriously, wait. Wait to buy those toys as long as you can stand … then wait just a bit longer. Deal-hunting is not for the weak!
Wait until December to buy toys. Last December, we saw all the toys we had Black Friday information on drop in price. Sure, the prices got better as the month progressed, but deals from early in the month offered savings, as well. Purchase one of the Fabulous 15 — or any “new release” toy — in December, and you’re likely getting a good deal.
The LeapFrog LeapPad Explorer Ruins Everything
One caveat we’d like to mention: The LeapFrog LeapPad Explorer kinda threw a wrench into our data set. It had an MSRP of $100 and that is where it stayed all season long. The good news? Even if you waited all December for a deal on a LeapPad Explorer, you were never going to end up paying more than anyone else did. Annoying, but at least not costly!
The Moral of the Story
In the coming weeks, many consumers will be tempted to pull the holiday shopping trigger early. Stores will entice you with savings. Tell them, “Get thee behind me, storefront!” and wait. Then keep waiting, patiently, until the 14-day window before Christmas, when the toys of the season are likely to be at their lowest prices.
If you already have a thorough list from your child, consider setting up an email alert for those toys, and to know immediately when any one of them goes on sale. (Also keep an eye on our daily toy deals as we begin our descent into the holiday season.) Because if the Tickle Me Elmos and Zhu Zhu Pets of the toy industry have taught us anything here at dealnews, it’s that, occasionally, there is a toy so hot that the deal will sell out faster than a garage band approached by a record label.
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Last Year’s Toys “R” Us Fab 15 List Demonstrates the Best Time to Buy Toys
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