Cheers to fake holidays! To celebrate National Cheesecake Day on Friday 7/30, The Cheesecake Factory is offering half-price slices of creamy fatty goodness. The restaurant will debut its newest flavor, Reese’s Peanut Butter Chocolate Cake Cheesecake, featuring chunks of Reese’s Peanut Butter Cups baked in Original Cheesecake with layers of delicious Fudge Cake and Caramel. (Cheesecake Factory marketing folks wrote that, not me.)