Cool site: started when its Co-Founder Pete Kistler couldn’t get an internship in college because he was being mistaken for a drug dealer in Google.

Pete realized Google is an incredibly important part of your reputation, but unless you know how Search Engine Optimization (SEO) works — which most people don’t — or have thousands of dollars to spend on a reputation company, there is nothing you can do. gives you easy steps to follow to help add “good” links to your Google search, which drives down “bad” links on your search.

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